Articles of Caucasity
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I used to handle marketing for this denim brand, Articles of Society. This Black Lives Matter graphic I posted to their Instagram back in June was immediately taken down by my (former) client who refused to acknowledge how problematic “All Lives Matter” running across their website was. I am sharing our email exchange (my resignation) here now because being deleted or silenced is a form of violence. I would call this white fragility, but white supremacy is far from fragile.
Wake up, America! Because I believe we all, but especially BIPOC, deserve to know who we are buying from… where our money goes.
And because after deleting my BLM post and aggressively responding to my email in all red listing personal examples of crime perpetrated by Black people to deny the existence of systemic racism and the need to show sympathy, posting a photo of a “light-skinned” Black woman in your jeans does not make everything okay. It’s colorism and exploitation at its finest.
This was my email to the owner after he called me to tell me he deleted my BLM post because his brother-in-law was killed by a Black cop 15 years ago.
